Founded in 2001, INTOmobiles Ltd moved from marketing its mobile content directly to consumers to providing its ringtones and other mobile content to other retailers for use on their own platforms. INTOmobiles Ltd soon built up a catalogue of more than 10,000 tracks and wanted to get back into offering their content to mobile phone users. In 2006 was launched offering free and cheap mobile content, which includes full length MP3 tracks, truetones and polyphonic ringtones. LUUP was chosen as the billing platform as they offered great rates and with them could offer content cheaper than anybody else.